Marketing strategist.
Author. Artist.
Building brands in Québec, writing about marketing and politics, and painting cityscapes and countryside.
Marketing
Building great brands in Québec
Founded in 2004, Headspace Marketing is a strategic consulting firm committed to building great brands in Québec — bringing deep knowledge of the market to companies that want to grow there.
Visit headspacemarketing.ca
The Book
Normal Nation
How normalcy could play in a third Québec referendum
The next referendum might feel less like a national emergency and more like an administrative conclusion. One that feels responsible, realistic, and inevitable.
Writing & Opinions
Columns and newsletters
Toronto Star
Contributing Columnist
Opinions in the Toronto Star and other leading publications, in English and French.
Substack
Ad-Lib
A newsletter at the confluence of marketing and politics.
Substack
The Candid Marketer
Marketing markets itself with deep thoughts. This newsletter doesn't.
Substack
Normal Nation
Connecting news to the book's ideas about normalcy and the next Québec referendum.
Art
Painting the world I see, mostly in Québec, to keep me close to home.
Strategy by day, columns by deadline, paintings on the weekend.
Three practices, one curiosity: how people, brands, and places tell their stories.